Brief history: Brave.com
Background: How did Brave come to be?
Eich initially announced Brave on 20th January 2016. The browser aimed to offer a safer and better web browser experience. Eich wanted to provide an alternative to the typical system of providing free content to web users supported by ad revenue generated by publishers and content creators on the internet. Eich saw an underlying threat arising from the growing conflict between internet users and advertisers i.e. advertisers have increasingly enjoyed incentives to collect as well as store detailed personal information about internet users for them to create more effective ads yet internet users have become increasingly averse to the collection/storage of their personal information as well as their activities online.
Brave claims to remove intrusive internet ads and block website trackers. The browser also claims to boost online privacy by restricting data sharing with advertising customers. These claims have been supported overwhelmingly by tech product review sites like CNet and TechWorld earning the browser the title of the best secure browser available today. There have also been a few sceptics such as technology News Company Ars Technica which doesn’t find Brave’s advertising policy favourable.
Brave publishers are rewarded via a system known as Brave payments. Brave uses this system to compensate for ad blocking/substitution. The system allows users to set a budget they are willing to donate (to the sites they visit). Brave then calculates a % assigned to each site via an algorithm and publishers receive a transfer in cryptocurrency if they choose to join the system. Ars Technica has been very critical of this policy although publishers are at will to participate and users make critical decisions on ad revenue.
Operating system/release information
Brave Software raised money from private investors, angel investors and leading venture capital companies. The most notable funding came from Pantera Capital, Propel Venture Partners, Foundation Capital, Digital Currency Group and FF Angel. Initial seed money amounted to $7 million ($2.5m from private investors and $4.5m from angel investors and leading venture capital firms).
Brave is branded as a web browser with users’ interests at heart. According to the founders, the web browser is on a brave mission to fix the internet by giving internet users a; safer, better and faster browsing experience, something which has been missing for decades.
Brave also offers a new and unique way of supporting content creators via an attention-based rewards ecosystem. Brave is also on a mission to change how people think about the internet. The browser is open source and built by tech professionals who are privacy-focused and performance-oriented.
Top benefits of using brave web browser
There are several incentives for switching to Brave; They include;
• Block ads and trackers: You have the power to block ads and trackers which have made it impossible to browse safely through the web. Brave protects your privacy online.
• Browse faster: Brave is 2-8 times faster than regular browsers on mobile, two times faster than regular browsers on desktop. Brave is able to offer faster speeds because of blocking ads/trackers.
• Save money: Brave promises as $23 per month saving in data charges incurred downloading ads and trackers.
• Save time: Brave’s speeds are bound to save the average internet users hundreds of hours of precious time every year. The browser goes as far as tracking the time users save which is approximately 5 seconds loading time per page on both desktop and mobile.
• Avoid infections: Brave blocks ads/trackers which reduces your chances of getting malware, spyware and ransomware attacks. Brave also has HTTPS upgrades which translate to more encrypted connections.
Brave is worth a try given the current security and privacy concerns online. In 2016 alone, malware, spyware and ransomware infections increased by a record 132%. Brave promises to deal with this problem and many others, once and for all. What’s more is the browser is by Brendan Eich a renowned technologist who also happens to be behind Mozilla, one of the most popular web browsers in use today.
If you use credit cards online, apply for loans online such as payday loans or perform other sensitive transactions online, you need the safest web browser you can get.