Key facts
The figures below cover the multi-month instalment product, which is the more common borrower path. Each has been verified against CashASAP's published representative example and the FCA register on 4 May 2026.
290% per annum fixed on the published £200 over six months example. Total amount payable £359.97 in monthly instalments of £73.06, £74.38, £62.99, £59.55, £49.22 and £40.77, with no other fees applied. New customers cap at £400, returning customers up to £750. Trustpilot figure based on 3,500+ reviews. The £10 late fee is below the FCA's £15 per-occurrence ceiling. APFIN Ltd is a CCTA member.
Operational strengths
Two distinct product paths under one application
CashASAP publishes both a single-repayment payday product (£200 to £300 over up to 35 days) and a multi-month instalment product (£200 to £750 over three to six months). The borrower selects the product type at application stage. The dual structure means a borrower whose income event is two weeks away can use the payday product, while someone needing to spread a larger sum can use the instalment route, all within the same lender relationship.
Decreasing-instalment structure on the multi-month product
The published representative example shows monthly payments stepping down from £73.06 in month one to £40.77 in month six. The pattern reflects interest being recalculated each month against the falling capital balance. As capital is paid down, the interest portion of each instalment shrinks. The total cost is the same as a flat-instalment alternative. The cash-flow profile is more forgiving towards the end of the term, where most borrowers benefit most from a smaller payment.
CCTA membership and below-cap late fee
APFIN Ltd is a member of the CCTA (Consumer Credit Trade Association) and applies a £10 late fee, below the £15 per-occurrence FCA ceiling. The combination of an industry-association membership and below-cap default fees indicates an explicit positioning on the responsible-lending side of the short-term sector. CCTA membership also obliges the firm to follow industry-specific complaint-handling and conduct codes alongside the FCA rules.
Sister brand Polar Credit covers revolving credit needs
Borrowers whose use case is recurring rather than one-off can move across to Polar Credit, the APFIN revolving line-of-credit product, without changing parent provider. The two brands share underwriting infrastructure and operate under the same FCA authorisation. The sister-brand option is useful for applicants whose first CashASAP loan suggests their underlying need is for ongoing flexibility rather than a single fixed-term advance.
Material considerations
Representative APR among the highest in the directory
The 1,264.8% representative APR sits at the upper end of regulated short-term credit. The published £200 over six months example produces total repayment of £359.97, an interest cost of £159.97 (80% of the principal). All within the FCA's price-cap rules, although applicants with access to credit-union products, employer-arranged credit or a 0% purchase card will pay materially less for the same sum. The shorter the term, the lower the absolute interest cost. Borrowers who can repay in three months rather than six should run both options through the on-site calculator.
£400 first-time ceiling restricts initial use case
New customers are capped at £400 on the multi-month product and £300 on the payday product. The full £750 ceiling is reserved for returning customers who have demonstrated repayment behaviour on a prior CashASAP loan. Applicants with a one-off need above £400 should look at directory peers with higher first-time ceilings such as Mr Lender (£500) or Fast Loan UK (£800).
No top-ups on a live loan
CashASAP does not offer top-up facilities while a loan is active. A new application can be made once the existing loan is fully repaid. Borrowers whose underlying need is for incremental access to additional credit during a borrowing period should look at sibling brand Polar Credit, where the revolving structure allows redrawing within an established credit limit.
Hard credit search at application stage
CashASAP runs a hard credit-file search as part of the affordability assessment. The hard search registers a footprint on the credit file whether the application is approved or declined. There is no soft-search eligibility step. Applicants who are uncertain about eligibility may prefer a peer with a soft-search front-end (such as 118 118 Money or Loans 2 Go) before committing to a hard search.
Most appropriate & Least appropriate
CashASAP works best for borrowers who fit a tight profile: a small one-off need under £750, a clean enough credit file to pass affordability, plus a repayment horizon between 35 days and six months. The two columns below clarify the boundaries.
The right fit
- £200 to £400 needed for a one-off short-term gap (first-time customer)
- Borrower wants the choice between a payday and a 3-6 month instalment product
- CCTA membership and below-cap fee structure carry weight
- Decreasing-instalment cash-flow profile suits the budget
Look elsewhere
- Required sum exceeds £750 or £400 first-time
- Borrower wants revolving access rather than a fixed-term agreement (try Polar Credit)
- Soft-search eligibility before committing to a hard credit footprint matters
- Mainstream personal-loan or credit-card rates are accessible
The application process
CashASAP runs a three-stage application flow with the product choice (payday or multi-month instalment) made at the start. Telephone hours are Monday to Friday 8am to 5pm and Saturday 10am to 4pm.
Product choice and online application
The applicant selects either the payday product (£200 to £300 over up to 35 days) or the multi-month instalment product (£200 to £750 over three to six months) using the on-site calculator. Personal, employment, income and bank details are submitted through the online form. The form takes around five to ten minutes to fill in.
Credit and affordability assessment
CashASAP runs a hard credit-file search and an affordability check. The hard search shows on the credit file regardless of approval outcome. Approved applicants see the offered terms before deciding whether to sign the agreement, including the payment schedule for the instalment product or the single repayment date for the payday product.
Funding and account creation
Once the agreement is signed electronically, funds are typically released the same day via Faster Payments. The borrower receives login details for the online account. The account is used to monitor the loan, make additional payments without charge, plus contact CashASAP directly about the agreement. Borrowers in difficulty are encouraged to contact the firm before any payment-due date.
Three FCA authorised Lenders
worth considering.
Three firms occupy adjacent positions and are worth weighing against CashASAP, including its own sister brand for revolving access.
Sister brand under the same APFIN authorisation. Revolving line of credit £200 to £2,000 at 68.7% representative APR, materially cheaper than CashASAP for borrowers whose use case is recurring rather than one-off.
Direct peer at similar loan sizes with structural cost advantages: zero late-payment fees of any kind and a higher £500 first-time ceiling. Same decreasing-instalment cash-flow shape on the repayment schedule.
Larger £50 to £1,500 ticket size at similar APR levels, with under-90-second Faster Payments funding and a 25,000+ Trustpilot review base. Six-month fixed term suits borrowers who want a defined end-date.
Sources and verification
Loan terms, representative APR and fee data verified against cashasap.co.uk on 4 May 2026.
Regulatory status verified on the FCA register under firm reference 673186 (APFIN Ltd, which also operates Polar Credit).
Trustpilot data sourced from uk.trustpilot.com/review/cashasap.co.uk, retrieved 4 May 2026.
Swift Money Limited is a credit broker, not a lender. Inclusion in this directory does not imply a commercial relationship between Swift Money and CashASAP. We are authorised and regulated by the Financial Conduct Authority, FRN 738569.