Sunny review.

Elevate Credit International Limited entered administration on 29 June 2020, the same afternoon a High Court judgment in Kerrigan v Elevate Credit was handed down against the firm. The judgment found ECIL had failed substantially every test of affordability assessment put to the court. KPMG's subsequent claims process identified more than 500,000 mis-sold loans across an active customer base of roughly 700,000. The final dividend, paid in June 2021, was 3.21 pence in the pound, the lowest of any major UK payday lender administration. The sunny.co.uk domain has since passed to an unrelated firm and now operates as an FCA-authorised credit broker.

Relaunched Now: Broker Original 2013-2020 Verified April 2026

Kerrigan and the same-day administration

The Kerrigan judgment is what makes Sunny distinctive among UK payday administrations of the period. The hearing took place in March 2020, judgment was reserved until late June, and the firm filed for administration on the day the ruling was handed down. The judgment was published despite the administration on the basis that its findings on affordability assessment would be relevant to ongoing litigation against other lenders, and it has since been cited routinely in disputes over historical short-term loans.

Then: 2013 to 2020

The original direct lender

  • Operator Elevate Credit International Ltd
  • Parent Elevate Credit Inc (US)
  • Sister brands 1 Month Loan, Quid
  • Customers ~700,000
  • Administration 29 June 2020
  • Final dividend 3.21p in £
Now: 2022 to present

The current credit broker

  • Operator Upward Finance Ltd
  • Type Credit broker, AR of Flux Funding
  • FCA reference 806333 (Flux Funding)
  • Loan range £100 to £2,500
  • Term 3 to 36 months
  • Connection to original None

Key facts

Both entities and the transition between them. These figures cross-reference Companies House filings with the live FCA register entry as at 28 April 2026.

Original founded
2013
Original ceased
June 2020
Administrators
KPMG
Mis-sold customers
~500,000
Current FCA
#806333
Current type
Credit broker

The current Upward Finance Ltd operates as an Introducer Appointed Representative of Flux Funding Limited (FCA reference 806333), the same principal firm that authorises the relaunched PaydayUK and The Money Shop. Verify any current entity directly via the FCA register before any application.

How the current Sunny works

The current operation is structurally different from the original. The change of model carries two practical consequences for anyone applying. It governs which activities the current authorisation actually permits. It establishes the right channel for raising any complaint.

It does not lend its own money

Upward Finance Ltd, the operator of the current sunny.co.uk, is a credit broker. It does not issue loans. Applications submitted through sunny.co.uk are passed to a panel of third-party lenders. Approval, terms, interest rate and the credit agreement come from whichever lender accepts the application, not from Sunny.

The AR-of-Flux Funding model

Upward Finance Ltd is an Introducer Appointed Representative of Flux Funding Limited (FCA reference 806333). Flux Funding holds the FCA authorisation under which Upward Finance Ltd conducts broking activity and takes regulatory responsibility for that conduct. The relaunched PaydayUK and The Money Shop operate under identical principal arrangements with Flux Funding. The shared element across the three brands is the regulatory principal.

The applicant's personal APR depends on the lender

Because Sunny does not set the loan terms, the applicant's APR is determined by the lender that ultimately approves the application. The advertised loan range of £100 to £2,500 over 3 to 36 months is indicative. Specific APR and term come from the panel lender that approves the application. A soft credit check runs at the eligibility stage. Hard searches happen only after a match.

The original Sunny

The original Sunny operated for approximately seven years. Sunny's lending model was unusual within UK payday lending: small loan amounts issued frequently, often allowing customers to hold several concurrent loans. By 2020 the firm had approximately 700,000 customers. Of those, KPMG's later affordability calculator identified more than 500,000 as having been mis-sold loans. That figure, at over 70 percent of the customer base, materially exceeded the proportion identified at any other UK payday lender administration. The Kerrigan court case became the proximate cause of administration. The underlying lending model had been generating affordability liabilities at scale for years.

2013

Brand established

Elevate Credit International Limited launches the Sunny brand in the UK as a payday lending operation. ECIL is the UK subsidiary of US-listed Elevate Credit Inc. The brand pursues a business model based on small, frequent loans with concurrent lending allowed.

2014

FCA assumes consumer credit oversight

The Financial Conduct Authority takes over consumer credit regulation on 1 April 2014. Affordability assessment requirements tighten materially across the sector.

2015

FCA price cap takes effect

The high-cost short-term credit price cap applies from January 2015. Daily interest is capped at 0.8 percent. Default fees are capped at 15 pounds. Total cost of credit may not exceed 100 percent of the principal advanced. Sunny continues to lend within the cap but the proportion of loans likely to give rise to subsequent affordability complaints remains high.

2018-2019

Affordability complaint pressure mounts

Following Wonga's August 2018 administration and CashEuroNet UK's October 2019 administration, Sunny becomes one of the largest active UK payday lenders by customer count. The firm faces a steady stream of affordability complaints, principally relating to its concurrent-lending model and to loans issued before the price cap.

Mar 2020

Kerrigan v Elevate Credit hearing

The High Court hears Kerrigan v Elevate Credit International Limited. The case examines ECIL's affordability assessment practices on a sample of representative customer claims. Judgment is reserved at the close of the hearing.

29 Jun 2020

Administration on the day of judgment

The Kerrigan judgment is finalised and ECIL enters administration on the same day. Edward George Boyle and David John Pike from KPMG are appointed as joint administrators. Elevate Credit Inc, the US parent, attributes the decision to "lack of regulatory clarity" and the impact of COVID-19, although the timing relative to the judgment is unmistakable. The judgment finds against ECIL on substantially all counts and is later published despite the administration on the basis that it will assist other parties in similar litigation.

Nov 2020

500,000 mis-sold customers identified

KPMG develops a Claims Calculator to identify which Sunny loans were likely to have been issued without adequate affordability assessment. The calculator identifies more than 500,000 of the firm's approximately 700,000 customers as having been mis-sold loans. Affected customers are emailed and invited to claim.

31 Jan 2021

Claim deadline

The deadline to submit a claim against the ECIL administration. Approximately 40,000 customers file claims, well below the 500,000 identified as eligible. Many likely did not file because the administrators had warned the dividend could be less than 1 pence in the pound.

3 Jun 2021

Final dividend distributed

The administrators distribute payments to claimants at approximately 3.21 pence in the pound, the lowest dividend of any major UK payday lender administration. Payment reference on bank statements: "Elevate Sunny".

2022

Domain acquired and relaunched

The sunny.co.uk domain is acquired by Upward Finance Ltd, an unrelated firm. It relaunches as an FCA-authorised credit broker operating as an Introducer Appointed Representative of Flux Funding Limited. The original ECIL operations remain closed.

If you had a loan from the original Sunny

The ECIL administration is closed to new claims. The reference summary below covers the firm's history and current status.

Compensation

The administration paid a final dividend of approximately 3.21 pence in the pound. No additional dividend payments are scheduled. The Financial Ombudsman Service is unable to consider new complaints against Elevate Credit International Limited because the firm no longer exists. There is no further redress route specifically against the original Sunny. The 500,000-plus mis-sold customer figure identified by KPMG remains the largest known mis-selling cohort at any UK payday lender administration. The comparatively low claim rate of approximately 40,000 (under 8 percent) reflects the discouraging effect of the pre-distribution warning that any dividend might be below 1 pence in the pound.

Outstanding loan balances

Outstanding balances on Sunny loans were sold to third-party debt purchasers as part of the wind-down. Borrowers receiving collection contact in the Sunny, 1 Month Loan or Quid name in 2026 should request the original credit agreement, verify the current owner of the debt, and check whether any redress amount has been correctly set off against the balance. ECIL was unable to recall loans that had been sold to third parties prior to administration. The dividend payment from the administration is a separate matter from any outstanding balance owed to the current loan holder.

The Kerrigan judgment

The Kerrigan v Elevate Credit judgment is publicly available and remains a useful reference for any current affordability dispute relating to historical short-term loans. The judgment establishes principles on affordability assessment that apply more broadly than to ECIL alone. Customers in dispute with current debt purchasers over historical Sunny balances may find the judgment relevant when assessing whether the original loan was issued in compliance with the affordability requirements then in force.

Free debt advice

If you are dealing with historical Sunny debt

None of the services below charge for help with debt or credit. All four operate independently of any lender, broker or claims management business. Each offers free guidance on challenged historical balances, communications with debt purchasers and the structured options for unmanageable debt.

Considerations for the current Sunny

For applicants considering using the current sunny.co.uk credit broker, three structural points are worth understanding before applying.

Brand inheritance

The current Sunny is not the original Sunny

The Kerrigan judgment, the 500,000 mis-sold customers and the lowest dividend in the sector all attach to the original ECIL operation. None of that history attaches to the current operator. Upward Finance Ltd has no corporate, operational, or financial connection to Elevate Credit International Limited or its US parent Elevate Credit Inc. Reputation, service record and product memory from the original lender do not pass to the broker that revived the brand. The current broker should be judged on its own service record, distinct from the original lender's pre-2020 history.

The shared AR principal with PaydayUK and The Money Shop

Sunny operates as an Introducer Appointed Representative of Flux Funding Limited. The relaunched PaydayUK and the relaunched Money Shop operate under identical principal arrangements with Flux Funding. Three relaunched broker brands share a single FCA principal firm, with no shared corporate history with each other or with their respective original direct lenders. The shared element is regulatory: Flux Funding takes responsibility under FCA rules for each operator's conduct of broking activity.

The applicant's APR is not knowable in advance

Because the broker does not set rates, the headline loan range published on sunny.co.uk does not predict what any specific applicant will be offered. APR varies by matched lender and reflects the borrower's credit history, loan size and length of term. Indicative figures come back from the eligibility step. The lender's underwriting then sets actual terms.

Active alternatives

Established active brokers and direct lenders worth considering.

Three currently-active FCA firms with deeper continuity of ownership than the relaunched brand carries. Each is constrained by the FCA price cap on short-term lending.

CashLady

Established broker with a wide panel covering most major direct lenders. Trading without interruption since 2011 under the same management. Loans from 100 to 10,000 pounds.

Lending Stream

The largest UK direct short-term lender by verified review volume. Operating since 2008 under continuous FCA authorisation. Lend their own money.

Cashfloat

Direct lender with a focus on adverse-credit applicants. Operating since 2014. Affordability-led underwriting, no rollovers, no late fees.

Sources and verification

Original Sunny administration details verified against the FCA statement of 29 June 2020 and the London Gazette notice of intended dividends.

Final dividend figure of 3.21 pence in the pound and the 500,000 mis-sold customer count sourced from Debt Camel's record of the ECIL administration and KPMG creditor correspondence.

Kerrigan v Elevate Credit International Limited details and the relationship to administration timing sourced from contemporaneous reporting and Debt Camel's analysis. The judgment was published despite the administration on the basis that it would assist similar litigation.

Elevate Credit Inc corporate position on the UK exit verified against the parent company press release of 29 June 2020.

Current operator structure and the Introducer Appointed Representative relationship verified against sunny.co.uk on 4 May 2026 and the FCA register entry for Flux Funding Limited (806333).

Swift Money Limited is a credit broker, not a lender. Inclusion in this directory does not imply a commercial relationship between Swift Money and either entity operating under the Sunny brand. We are authorised and regulated by the Financial Conduct Authority, FRN 738569.

Frequently asked

Sunny questions, answered.

Is Sunny still operating?

The original Sunny direct lender no longer exists. It was a trading name of Elevate Credit International Limited (ECIL), which entered administration on 29 June 2020. The sunny.co.uk domain is now operated by Upward Finance Ltd as an FCA-authorised credit broker. The new operation runs on a different model: it does not lend any of its own money. The relaunched front-end channels borrowers into a panel of third-party FCA-regulated lenders.

What was the Kerrigan court case?

Kerrigan v Elevate Credit International Limited was a High Court case examining ECIL affordability assessment practices. The case was heard in March 2020 with judgment delayed until June 2020. The court found that ECIL had conducted inadequate affordability checks on the sample claimants. ECIL entered administration on 29 June 2020, the same day the judgment was finalised. The judgment was published despite the administration on the basis that it would assist other parties in similar litigation.

Is the current Sunny the same company as the original?

No. The current Sunny is a registered trading name of Upward Finance Ltd, an Introducer Appointed Representative of Flux Funding Limited, the credit broker authorised and regulated by the Financial Conduct Authority under reference 806333. It is not connected to Elevate Credit International Limited or its administrators KPMG. The original lender's permissions on the FCA register are reduced to legacy entries. One brand has been used by two unrelated legal entities at different times.

Can I claim compensation from the original Sunny?

The claim window for the Elevate Credit International Limited administration closed on 31 January 2021. The administrators, KPMG, declared a final dividend of approximately 3.21 pence in the pound on agreed creditor claims, paid in June 2021. Approximately 40,000 customers had filed claims, though administrators estimated more than 500,000 customers had been mis-sold loans. No further claims can be submitted to the original Sunny estate.

Why did the original Sunny collapse?

Sunny faced a confluence of pressures. The Kerrigan v Elevate Credit court case, heard in March 2020, examined whether ECIL had conducted adequate affordability assessments on a sample of customers. The judgment was unfavourable to ECIL on substantially all counts. Combined with rising operational pressure from COVID-19 and a steady accumulation of affordability complaints, the court outcome left the firm in an untenable position. Elevate Credit Inc, the US parent, placed ECIL into administration on 29 June 2020 before the full judgment was published.

What loans does the current Sunny offer?

The current Sunny does not offer loans directly. It is a credit broker operated by Upward Finance Ltd as an Introducer Appointed Representative of Flux Funding Limited. The advertised loan range is £100 to £2,500 over 3 to 36 months. The applicant's personal APR depends on the lender that ultimately approves the application, not on Sunny itself.

Is the current Sunny FCA authorised?

Yes. Upward Finance Ltd is an Introducer Appointed Representative of Flux Funding Limited and operates under Flux Funding's FCA authorisation, reference 806333. The authorisation permits credit broking activity only. Lending on the firm's own balance sheet sits outside the authorisation scope. Verification is available on the FCA register.

What other brands did Elevate Credit International operate?

ECIL operated three trading names: Sunny, 1 Month Loan and Quid. Sunny was the primary brand. 1 Month Loan and Quid were earlier brands that had been discontinued before administration. All three trading names were dealt with through the same administration estate under KPMG. Final dividend payments under the administration covered claims against any of the three trading names.

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