118 118 Money review.

118 118 Money is the trading name of Madison CF UK Limited, a Cardiff-based personal loan direct lender that is a sister company of The Number UK Limited (operator of the 118 118 directory enquiries service). The firm sits at the lower end of the UK near-prime market with a representative APR of 49.9%, far below the 600% to 1,500% bands typical of short-term peers. Loan sizes run from £1,000 to £8,000 with terms of one to five years. The product is materially different from anything else in this directory and warrants direct comparison against mainstream personal loan options before short-term alternatives.

Active Direct lender Established 2013 Verified May 2026

Key facts

The figures below have been verified against 118 118 Money's published terms and the FCA register on 4 May 2026.

Loan range
£1,000 to £8,000
Representative APR
49.9%
Term
12 to 60 months
Funding speed
Within 24 hours
Trustpilot
4.8 / 5
Late fee
£12 per occurrence

Fixed interest at 41.2% per annum on the representative example. Quick Check soft search runs at the eligibility stage with no impact on the credit file. Trustpilot figure based on 57,900+ reviews, sourced from uk.trustpilot.com, retrieved May 2026. Loan offers remain valid for five days.

Operational strengths

Materially cheaper than the high-cost short-term sector

At 49.9% representative APR, 118 118 Money sits roughly an order of magnitude below the typical short-term high-cost sector rate of 600% to 1,500%. For a borrower who can comfortably stretch repayments over 12 to 60 months rather than three to six, the cost saving is substantial. A £2,000 loan repaid over 24 months at 49.9% APR costs less in absolute interest than a sequence of payday loans of equivalent total principal.

Quick Check soft-search eligibility tool

Before submitting a full application, prospective borrowers can run a Quick Check that uses a soft credit search to indicate likely approval. The search leaves no footprint on the credit file. Applicants who are uncertain about eligibility can therefore screen themselves before committing to a hard credit search, which is meaningful given that some directory peers (notably Mr Lender) run a hard search at the application stage.

Equal monthly repayments across the term

118 118 Money calculates the full interest charge for the loan upfront, adds it to the opening balance and then divides the total into equal monthly instalments. This front-loaded interest structure produces a fixed, predictable repayment figure for the entire loan term. The total cost is unchanged versus a daily-accruing alternative. Budgeting is materially simpler than under a decreasing-instalment model such as Mr Lender's.

Large verified review base

The Trustpilot review base sits at over 57,900 entries with a 4.8 of 5 average. Volume at this scale is materially larger than any short-term peer in this directory and reflects the firm's longer customer relationships (typical loan terms of two to three years versus three to six months in the short-term segment). Statistical confidence in the aggregate score is correspondingly higher.

Material considerations

Cost

Still materially above mainstream personal loan rates

The 49.9% representative figure is dramatically lower than the high-cost short-term segment. It still sits well above mainstream personal loan rates available to applicants with strong credit profiles. Bank-issued unsecured personal loans for £2,000 to £10,000 typically run at 6% to 15% APR. A borrower who would qualify for a mainstream loan should compare directly before defaulting to 118 118 Money. The 49.9% rate is most defensible as a near-prime alternative for applicants who cannot access bank rates.

Longer commitment than short-term peers

The minimum loan term is 12 months and the maximum is 60 months. Borrowers who only need bridging credit for a few weeks before a known income event will find the 12-month minimum awkward. Short-term peers in this directory cover that use case more efficiently. 118 118 Money is best understood as a near-prime personal loan provider rather than a flexible short-term option.

Front-loaded interest reduces early-settlement upside

Because 118 118 Money calculates the full interest charge upfront and divides it into equal monthly payments, early settlement does not produce the same proportionate saving available from daily-accruing short-term lenders. Borrowers with a strong probability of early repayment from a forthcoming bonus or windfall should ask 118 118 Money for an explicit early-settlement quote before signing, to verify the saving against the published representative example.

Minimum monthly income threshold and credit-history requirements

118 118 Money requires applicants to demonstrate net monthly income of at least £700 and runs combined checks against TransUnion and Experian credit files. The firm states that imperfect credit histories are considered, although approval is not guaranteed and recent serious adverse events such as active CCJs or bankruptcy will still produce a decline.

Most appropriate & Least appropriate

118 118 Money sits in a different product zone from most directory peers. The lower APR rewards borrowers who can commit to a multi-year repayment schedule. Anyone needing money for a few weeks should look elsewhere. The two columns below clarify the right side of that line.

Most Appropriate

The right fit

  • £1,000 to £8,000 needed for a planned purpose (consolidation, repairs, home work)
  • Repayment over 12 to 60 months is comfortably affordable
  • Applicant cannot access mainstream bank personal loan rates
  • Predictable equal monthly payments aid budgeting
Least Appropriate

Look elsewhere

  • Need is short-term (a few weeks) ahead of a known income event
  • Applicant qualifies for a mainstream bank rate at 6% to 15% APR
  • Required sum is below £1,000 or above £8,000
  • Net monthly income is below the £700 threshold

The application process

118 118 Money operates a three-stage application flow. The front of the process is a soft-search Quick Check, the middle is a full application and welcome call, the end is same-day or next-day funding.

1

Quick Check eligibility

The applicant submits high-level personal and income details to receive an indicative decision based on a soft credit search. The check leaves no footprint on the credit file. Approximately five minutes to complete. The Quick Check returns a likelihood-of-approval indicator without committing the applicant to a full application.

2

Full application and credit assessment

Approved Quick Check applicants progress to a full application. 118 118 Money runs combined checks against TransUnion and Experian, alongside an affordability assessment using the income and outgoings figures supplied. Applicants who pass receive an indicative offer that remains valid for five days, allowing time to compare the rate against alternatives.

3

Welcome call and funding

Approved applicants receive a welcome call from the 118 118 Money lending team to confirm details before funds are released. Funds typically arrive within 24 hours via Faster Payments. A 14-day withdrawal window then applies once the loan is live, during which the borrower can cancel by repaying the principal plus accrued daily interest.

Comparable alternatives

Three FCA authorised Lenders
worth considering.

118 118 Money sits in a near-prime zone of its own. The three options below are the closest alternatives within this directory.

Creditspring

Membership-based peer for repeat borrowers. Fixed monthly fee replaces APR-style interest. Suits applicants who would otherwise borrow small sums multiple times across a year.

Creditstar

Direct lender now offering £1,000 to £10,000 personal loans at 29.7% representative APR over 12 to 60 months. Closest peer in this directory on APR pricing after the firm's 2026 product repositioning.

Lending Stream

Short-term comparator for applicants whose need is sub-£1,500 and a few weeks rather than years. Different product zone but useful as a reference point on cost trade-offs.

Sources and verification

Loan terms, representative APR and fee data verified against 118118money.com on 4 May 2026.

Regulatory status verified on the FCA register under firm reference 741774 (Madison CF UK Limited).

Trustpilot data sourced from uk.trustpilot.com/review/118118money.com, retrieved 4 May 2026.

Swift Money Limited is a credit broker, not a lender. Inclusion in this directory does not imply a commercial relationship between Swift Money and 118 118 Money. We are authorised and regulated by the Financial Conduct Authority, FRN 738569.

Frequently asked

118 118 Money questions, answered.

Is 118 118 Money related to 118 118 directory enquiries?

Yes. 118 118 Money is the trading name of Madison CF UK Limited, which is a sister company of The Number UK Limited (the operator of the 118 118 directory enquiries service). The two firms share the 118 118 brand but operate as separate legal entities. 118 118 Money holds its own direct FCA authorisation under firm reference 741774. Directory enquiries is regulated under different rules and has no connection to the lending business beyond the brand.

What is 118 118 Money's Quick Check tool?

Quick Check is a soft-search eligibility tool that returns an indicative likelihood of approval before the applicant submits a full application. The check uses a soft credit search that leaves no footprint on the credit file. The mechanism is useful for applicants who are uncertain about eligibility and want to avoid accumulating hard-search marks across multiple lenders during the comparison process.

Why is 118 118 Money's APR so much lower than other directory lenders?

118 118 Money operates as a near-prime personal loan lender rather than a high-cost short-term lender. Its loans run from £1,000 to £8,000 over one to five years. The eligibility criteria are tighter (minimum net monthly income of £700 and a clean enough credit profile to pass combined TransUnion and Experian checks). Short-term lenders such as Lending Stream and Mr Lender lend smaller amounts over weeks rather than years and accept thinner credit profiles. They price the higher default risk and shorter horizon at much higher APR.

What does "front-loaded interest" mean?

118 118 Money calculates the full interest charge for the chosen amount and term upfront, adds it to the opening balance and then divides the total into equal monthly instalments. Each payment stays the same throughout the term. At the start of the loan a larger share of each instalment goes towards interest. Over time the split shifts towards capital repayment. The total cost of the loan is unchanged whether interest is shown front-loaded or accruing daily. The structure means early settlement does not produce the same proportionate saving available from daily-accruing short-term lenders. Borrowers planning to settle early should ask for an explicit early-settlement quote.

Can I take a top-up loan with 118 118 Money?

118 118 Money does not run a top-up product alongside an existing live loan. A second application can be made once the first loan is fully repaid. The new application runs through the standard evaluation process with fresh credit and affordability checks. The 14-day withdrawal window applies to each new agreement, allowing the borrower to cancel by repaying principal plus accrued daily interest if circumstances change.

Will I get a phone call before the loan is paid out?

Yes. Approved applicants receive a welcome call from the 118 118 Money lending team to confirm details before the funds are released. The call is part of the standard process. Borrowers can reach the team on 02920 548 118 during operating hours. The Cardiff address for written correspondence is 5th Floor, 1 Capital Quarter, Tyndall Street, Cardiff CF10 4BQ. Funding typically lands within 24 hours of the welcome call.

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