Key facts
My Financial Broker operates as a credit broker rather than a lender. The figures below describe the unsecured-loan panel and the broker's published representative example, verified on 4 May 2026.
Representative example: assumed loan amount £750 over 12 months at 191.2% pa fixed. Total interest £976.68, total repayment £1,726.68 across 12 monthly instalments of £143.89. The representative APR is calculated using the mean APR of the lenders on the panel, since the broker cannot ascertain the specific rate any individual borrower receives. The 191.2% figure is materially higher than the 79.5% rate published by Digitonomy brokers, suggesting the panel is weighted toward higher-cost short-term lenders. Secured loans are brokered through a separate process with different lender criteria.
Operational strengths
Secured-loan optionality alongside the unsecured panel
My Financial Broker maintains separate panels for unsecured short-term loans and secured loans. The secured product is unusual in this directory, where most peer brokers cover only unsecured short-term credit. Borrowers whose use case is large-ticket (home improvements, major purchases, debt consolidation at higher principal) can use the same broker firm for both unsecured comparison and secured-loan introduction without changing platform.
Fast funding through panel members
Many of the lenders on the panel target same-day funding via Faster Payments. The published target is to send approved funds within an hour of the lender's decision. Borrowers should treat the speed as an aspirational target rather than a guarantee. Receipt timing depends on the matched lender's processing windows and the borrower's bank. The structural point is that the panel composition skews toward fast-funding short-term lenders rather than slower mainstream-style providers.
No broker fee charged to the borrower
My Financial Broker charges nothing for the broker service itself. Revenue is earned through commission from whichever panel lender approves the introduction and writes the loan. The broker fee structure aligns the customer-facing interaction with the panel-based brokers like CashLady, Little Loans and allthelenders, although My Financial Broker's commission rates are not publicly disclosed.
Open consideration of bad-credit applicants
My Financial Broker publishes that the panel includes lenders willing to consider all credit histories provided affordability is demonstrable. The position is consistent with the higher headline panel APR: a panel that accepts more borrowers tends to charge more on average. Applicants previously declined elsewhere should not assume their My Financial Broker application will be approved. The underwriting threshold across the panel is broader than at brokers oriented toward mainstream-style lenders.
Material considerations
Panel mean APR is materially higher than Digitonomy peers
The 191.2% representative APR sits well above the 79.5% rate published by CashLady and Little Loans. The figure reflects the mean APR across My Financial Broker's panel, suggesting the panel composition leans toward high-cost short-term lenders rather than the broader mix Digitonomy brokers compare across. Applicants whose credit profile would clear underwriting at lower-APR lenders may obtain materially better total cost outcomes through a peer broker with a wider panel composition. Borrowers should review the matched lender's specific APR and total repayable figure before signing.
Smaller panel than peer brokers
The panel of around 25 lenders is meaningfully smaller than the 30-plus panels at CashLady, Little Loans and allthelenders. Fewer panel members means fewer chances of being matched and a narrower distribution of pricing options. The trade-off favours borrowers whose profile fits the panel composition (predominantly short-term lenders open to bad credit) and disadvantages borrowers whose profile would suit a different mix.
Secured loans carry asset risk that unsecured loans do not
Secured loans use an asset (typically a property) as collateral. Failure to repay a secured loan can result in repossession of the asset. The risk profile is fundamentally different from unsecured short-term lending and warrants extra care. Borrowers considering My Financial Broker's secured route should seek independent advice and read the credit agreement in full before signing. The secured-loan path is appropriate only for larger, longer-term borrowing needs and is not a sensible answer to short-term cash-flow gaps.
Limited public verification depth
Compared with longer-running broker peers like CashLady (since 2008) and allthelenders (since 2012), My Financial Broker has a smaller publicly verifiable footprint. Trustpilot review counts and external press coverage are thinner than at the long-established peers. The firm is fully FCA-authorised under reference 728649 (verifiable on the FCA register), but borrowers using third-party reviews as a reliability proxy should weight the smaller dataset accordingly.
Most appropriate & Least appropriate
My Financial Broker fits borrowers whose use case includes a need for secured-loan optionality or whose credit profile would not clear the lower-APR panels at peer brokers. The columns below set out the boundaries.
The right fit
- Secured-loan optionality is part of the use case
- Bad credit history requires lenders open to all credit profiles
- Same-day funding is more important than the lowest available APR
- Peer brokers' wider panels have already failed to produce a match
Look elsewhere
- Credit profile clears mainstream-style underwriting at 30 to 80 percent APR
- Lowest-available total cost of credit is the binding constraint
- Required sum exceeds the £5,000 unsecured ceiling and a property is not available as security
- Borrower wants to compare offers side-by-side rather than receive a single match
The application process
The My Financial Broker application has the standard three-stage broker structure. The firm uses a custom in-house matching algorithm to pair the applicant with a suitable lender on the panel.
Online application form
The applicant submits personal details, employment information, income figures and bank details via the online form. The form takes around 5 minutes to complete and is built around an in-house algorithm that processes the data in real time. There is no telephone-based application route. Every application is handled through the digital flow.
Algorithmic match against the panel
The matching engine assesses the applicant against the criteria of each lender on the panel. The borrower is shown an instant decision on screen identifying whether a suitable match has been found. The check uses the broker's data and does not register a credit-file footprint at this stage. Borrowers should treat the match as an indication of likely approval rather than a guaranteed offer.
Matched lender hard search and funding
The matched lender takes over the application from this point. A hard credit search is performed and the lender issues the credit agreement directly. Approved applicants typically see funds arrive within an hour of the lender's decision via Faster Payments, although some banks take up to three working days to clear holds on incoming credits. Borrowers should review the matched lender's specific terms before signing.
Three FCA authorised Lenders
worth considering.
Two peer brokers and one direct lender give a balanced comparison set across panel composition, APR and product structure.
Lower-APR matching-algorithm broker under Digitonomy. The 79.5% representative APR is materially below the 191.2% rate at My Financial Broker. Worth trying first if the borrower's profile would clear a wider panel.
Comparison-list broker that lets the borrower see all panel options ranked by total cost. Useful for borrowers who want to compare My Financial Broker's matched offer against transparent ranking from a peer firm.
Direct lender alternative for borrowers who would prefer a fixed mainstream-style rate over the matching uncertainty of any broker. Loans of £1,000 to £8,000 over 12 to 60 months at 49.9% representative APR.
Sources and verification
Panel range, representative APR and operational details verified against myfinancialbroker.co.uk on 4 May 2026.
Regulatory status verified on the FCA register under firm reference 728649.
The 191.2% representative APR is the firm's published mean APR figure across its panel of lenders, calculated because the broker cannot ascertain the specific rate any individual borrower receives. The figure is the published representative example as at the verification date.
Swift Money Limited is itself a credit broker. Inclusion of My Financial Broker in this directory is purely informational and does not imply a commercial relationship between the two firms. We are authorised and regulated by the Financial Conduct Authority, FRN 738569.