Two operators, one pre-pack sale in between
The WageDayAdvance brand has changed hands twice. The active lending operation passed to Shelby Finance under the same-day pre-pack administration in February 2019, with the customer-service infrastructure subsequently wound down by KPMG. The domain itself was sold separately to a new firm operating purely as a credit broker. Neither of the post-2019 operators retains any corporate connection to CURO Transatlantic Limited.
The original direct lender
- Operator CURO Transatlantic Limited (CTL)
- Type Direct lender, payday loans
- Sister brands Juo Loans, Speedy Cash
- Customers at admin ~700,000
- Administration 25 February 2019
- Final dividend 5.68p in £
The current credit broker
- Operator Chojin Ltd
- Type Credit broker, directly authorised
- FCA reference 732880
- Loan range £100 to £5,000
- Term 1 to 36 months
- Connection to original None
Key facts
Both entities and the transition between them. The data points are drawn from contemporaneous Companies House records and the FCA register, accessed 28 April 2026.
The current wagedayadvance.co.uk is a registered trading name of Chojin Ltd, a directly authorised credit broker holding FCA reference 732880. The same firm operates the relaunched Pounds to Pocket. The original CURO Transatlantic Limited authorisation persists on the FCA register in legacy form. Verify the current operator via the FCA register before any application.
How the current WageDayAdvance works
The current operation is structurally different from the original. The split between original lender and current broker has two practical effects. It dictates which regulated activities the current entity may undertake. It sets out which entity bears responsibility for handling complaints.
It does not lend its own money
Chojin Ltd, the operator of the current wagedayadvance.co.uk, is a credit broker. It does not issue loans. Applications submitted through wagedayadvance.co.uk are passed to a panel of third-party lenders. Approval, terms, interest rate and the credit agreement come from whichever lender accepts the application, not from WageDayAdvance.
Directly authorised, not an Appointed Representative
Chojin Ltd holds FCA reference 732880 as a directly authorised firm. It is not an Appointed Representative of any other firm and does not operate under a principal's authorisation. The same firm also operates the relaunched Pounds to Pocket brand, holding both as registered trading names under a single FCA authorisation. This is structurally different from the relaunched PaydayUK, Sunny and The Money Shop brands, all three of which run as Appointed Representatives of Flux Funding Limited.
The applicant's personal APR depends on the lender
Because WageDayAdvance does not set the loan terms, the applicant's APR is determined by the lender that ultimately approves the application. The advertised loan range of £100 to £5,000 over 1 to 36 months is indicative. The actual rate, fees and term are determined by the matched lender, not by the broker. Initial eligibility is tested with a soft search that leaves no visible footprint.
The original WageDayAdvance
The original direct lender operated for approximately eleven years, providing high-cost short-term credit alongside its sister brands Juo Loans and Speedy Cash under the CURO Transatlantic Limited group. Its collapse came in a pre-pack administration that transferred a portion of the loan book to a third-party operator, leaving the remainder for the administration estate to wind down.
Brand established
CURO Transatlantic Limited launches the WageDayAdvance brand. Parent company SRC Transatlantic Limited operates the Speedy Cash brand. The group later adds Juo Loans as a third trading name.
FCA assumes consumer credit oversight
The Financial Conduct Authority takes over consumer credit regulation from the Office of Fair Trading on 1 April 2014. Affordability assessment requirements tighten materially across the sector.
FCA price cap takes effect
The high-cost short-term credit price cap applies from January 2015. Daily interest is capped at 0.8 percent. Default fees are capped at 15 pounds. Total cost of credit may not exceed 100 percent of the principal advanced.
Affordability complaint pressure mounts
Following the August 2018 Wonga collapse, CURO Transatlantic faces a marked increase in affordability claims. Each successful claim costs the firm approximately 550 pounds in administrative and redress fees. Complaint volumes erode operational reserves through the second half of 2018.
Administration with pre-pack sale
CURO Transatlantic Limited and parent SRC Transatlantic Limited enter administration. KPMG appointed as joint administrators. A pre-pack sale completes the same day, transferring approximately 50,000 customer accounts and the active WageDayAdvance and Juo Loans loan books to Shelby Finance Limited (trading as Dot Dot Loans), a subsidiary of Morses Club PLC. Speedy Cash customer accounts are not included in the sale.
Claim window opens
The administrators establish a claims process for affordability complaints from former customers whose loans were not transferred to Shelby Finance. The estimated redress claim register grows through the year.
Final dividend declared
KPMG declares a final dividend of approximately 5.68 pence in the pound on agreed creditor claims. Total funds available for distribution: approximately 7.2 million pounds. Distribution begins May 2020.
Domain acquired and relaunched
The wagedayadvance.co.uk domain is acquired by Chojin Ltd on 6 January 2021 and relaunched as a directly authorised FCA credit broker. The original CURO operations continue to wind down separately under administration. Chojin Ltd subsequently acquires the poundstopocket.co.uk domain on 29 June 2022 and operates both brands under the same FCA authorisation.
Shelby Finance enters administration
Shelby Finance Limited, the firm that purchased the WageDayAdvance loan book in 2019, itself enters administration alongside parent Morses Club. Outstanding balances on the original WageDayAdvance loans subsequently assigned to Lantern, a debt purchaser, in March 2024.
If you had a loan from the original WageDayAdvance
The CURO Transatlantic administration is closed to new claims. The Shelby Finance administration is also closed. What follows is reference material drawn from the public record.
Compensation
The CURO administration paid a final dividend of approximately 5.68 pence in the pound in May 2020. There will be no further distribution to claimants. The Financial Ombudsman Service is unable to consider new complaints against CURO Transatlantic Limited because the firm no longer exists. There is no further redress route specifically against the original WageDayAdvance.
Outstanding loan balances
The path of an outstanding balance depends on whether the loan was transferred to Shelby Finance in February 2019 or remained with the CURO administration. Loans transferred to Shelby Finance subsequently moved to Lantern, the debt purchaser, in March 2024. Loans that remained with the CURO administration estate were dealt with through the dividend distribution process. Borrowers receiving collection contact in the WageDayAdvance, Juo Loans, Shelby Finance or Lantern name in 2026 should request the original credit agreement, verify the current owner of the debt, and check whether any redress amount has been correctly set off against the balance.
The pre-pack sale and dividend split
Customers whose loans were transferred to Shelby Finance in the pre-pack continued to make repayments to Shelby Finance under the original loan terms. Customers whose loans remained with CURO had their balances dealt with through the administration estate. The 5.68 pence dividend applied to agreed claims against CURO. It did not apply to balances that had been transferred to Shelby Finance.
If you are dealing with historical WageDayAdvance debt
None of the services below charge for help with debt or credit. All three are charity-led services with no commercial ties to lenders or claims firms. Each can advise on contesting historic balances, handling debt purchasers and the formal insolvency or repayment options open to borrowers.
Considerations for the current WageDayAdvance
For applicants considering using the current wagedayadvance.co.uk credit broker, three structural points are worth understanding before applying.
The current WageDayAdvance is not the original WageDayAdvance
Twice-changed-hands brands carry the most acute disambiguation risk. Chojin Ltd, the current operator, has no corporate, operational, or financial connection to CURO Transatlantic Limited or to Shelby Finance, the firm that bought the original loan book. Whatever reputation or service history the original direct lender accumulated does not pass to the relaunched broker. Borrowers should judge the relaunched broker on its own performance, separately from the original direct lender's history.
A directly authorised broker, distinct from the Flux Funding cluster
Chojin Ltd holds its own FCA authorisation and operates the WageDayAdvance brand independently. This is a different structural position from the relaunched PaydayUK, Sunny and The Money Shop brands, all three of which run as Appointed Representatives of Flux Funding Limited. Compliance accountability for WageDayAdvance sits with Chojin Ltd directly rather than with a separate principal firm.
One operator, two trading names
Chojin Ltd operates both the relaunched WageDayAdvance and the relaunched Pounds to Pocket brands under a single FCA authorisation. Both brands are registered trading names of the same legal entity. An application submitted through one brand reaches the same operator that runs the other. The two brand front-ends advertise identical product parameters, £100 to £5,000 over 1 to 36 months, although the relaunched brands have no operational or financial continuity with the original direct lenders of either name.
The applicant's APR is not knowable in advance
Because the broker does not set rates, the headline loan range published on wagedayadvance.co.uk does not predict what any specific applicant will be offered. The real APR depends on which panel member underwrites the loan, the applicant's credit position, the principal and the term. Indicative offers come back from the eligibility check. Final binding terms emerge at the matched lender.
Established active brokers and direct lenders worth considering.
Three options with deeper continuous operating records under stable current ownership. Every one of these firms is bound by the FCA short-term lending price cap.
Established broker with a wide panel covering most major direct lenders. In continuous operation since 2011 under unchanged ownership. Loans from 100 to 10,000 pounds over 3 to 36 months.
Comparison broker with an editorial focus on total cost rather than headline APR. Eligibility checking ahead of full application, with no impact on credit file.
Bolton-based direct lender. Operating since 2009 under continuous FCA authorisation. Discount for early repayment and no upfront fees.
Sources and verification
Original WageDayAdvance administration details verified against the FCA statement of 25 February 2019 and the London Gazette notice of administrator appointment.
Final dividend figure of 5.68 pence in the pound sourced from KPMG creditor correspondence dated 20 May 2020, archived publicly via Broke Girl in the City.
Pre-pack sale to Shelby Finance Limited verified against contemporaneous reporting from MoneySavingExpert and the FCA statement.
Current operator structure and FCA references verified against wagedayadvance.co.uk on 28 April 2026 and the FCA register entry for Chojin Ltd (732880).
Swift Money Limited is a credit broker, not a lender. Inclusion in this directory does not imply a commercial relationship between Swift Money and either entity operating under the WageDayAdvance brand. We are authorised and regulated by the Financial Conduct Authority, FRN 738569.